Dubai headquartered Splash, the largest fashion retailer in the Middle East, has launched an official Expo 2020 Dubai clothing line.
The official merchandise collection is inspired by the Expo 2020 Dubai logo and created around the concept of sustainability, one of the four key themes for the event.
The clothing line is made with sustainable fabrics such as BCI cotton and polyester with a special eco-friendly finish.
Part of the Dubai-headquartered retail conglomerate the Landmark Group, Splash was founded in Sharjah in 1993 and now has over 200 stores across 14 countries worldwide.
“This collection incorporates Dubai`s heritage street style through contemporary trends appealing to every age group,” Raza Beig, CEO of Splash, said.
Anita Chandler, Director, Licensing and Retail, Expo 2020 Dubai, added: “Expo 2020 Dubai aims to attract more than 25 million visits, creating an enormous retail opportunity for licensees. We are proud to be supporting local and regional innovation through partnering with Splash, a company that was born in the region. Many of the almost 70 licensees that we will appoint operate in the GCC, spreading the economic benefit of hosting Expo 2020.