Dubai retail giant inks deal with will.i.am's US tech firm

Majid Al Futtaim partners with Los Angeles-based I.AM+ to offer new AI-powered experiences to shoppers
Under the deal, I.AM+ will offer Majid Al Futtaim its Omega platform, an AI-powered conversational and contextual voice assistant.

Dubai-based retail giant Majid Al Futtaim has announced a partnership with Los Angeles-based technology company, I.AM+, founded by global music artist, will.i.am.

Under the deal, I.AM+ will offer Majid Al Futtaim its Omega platform, an AI-powered conversational and contextual voice assistant that will enable a new level of experiential retail at various customer touchpoints, a statement said.

Projected to be the next wave of convenience and technology in retail, the Omega platform engages consumers in conversational and contextual style interactions.

The technology delivers deep cross domain knowledge for a seamless customer experience, by passing and sharing common traits across several industries and services.

Majid Al Futtaim said the solution addresses a rising gap between what consumers want from their shopping experience and the level of satisfaction with their experiences across various domains.

It is part of Majid Al Futtaim's digital transformation journey which aims to merge physical and virtual experiences through seamless omnichannel offerings.

As part of the partnership with Majid Al Futtaim, I.AM+ announced the ARC, a coalition of retailers, brands and service providers who will offer a neutral voice AI platform that is private by design. Majid Al Futtaim is the first retail conglomerate to be announced as a member.

Alain Bejjani, CEO at Majid Al Futtaim - Holding, said: “Majid Al Futtaim and I.AM+ share a common vision to enhance people’s lives and everyday experiences using the latest technology. Our partnership helps us to tap into the true potential of AI, where Omega will allow us to better understand our customers and introduce the most personalised shopping experience.”

will.i.am added: “I.AM+ is honoured to be collaborating with Majid Al Futtaim, a prestigious lifestyle conglomerate that is one of the most important players in consumer retail and leisure experiences... we believe that both the retail and finance industries will be among the sectors that benefit most from Omega and the voice computing revolution.”

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